What is the brand value? Brand value means higher price, bigger scale, more brand extension, higher market value. What comes to your mind text messagte service when it comes to brands? What followed were these logos. When did the ToB company start to build a brand, and what does the brand want to do? An old trick: Former chairman of The Coca-Cola Company Robert S. Woodruff once said: As long as the "Coca-Cola" brand exists, even if the company is reduced to ashes in a fire, the next morning, the headlines of the corporate news media The news is that the major banks are scrambling to lend to the "Coca-Cola" company. People usually use this meme to prove the value of the brand.
Brand value means higher price, bigger scale, more brand extension, higher market value. 01 So how is brand value formed? According to Baidu Encyclopedia, brand refers to the awareness of consumers about products and product series. This definition text messagte service is very interesting, it means that whether you want to do a brand or not, the moment you launch a product or service, your customers have already had an awareness of you and your product, and your brand is also at that moment. It is felt by the client, although it may be vague. That is to say, whether it is a ToC company or a ToB company, at the moment when the product is launched, we are already showing our brand to the outside world.
The brand is not about whether we do it or not, it is about being there. From this definition, the value of the brand actually depends on the text messagte service customer's perception of the company's products. The deeper the awareness, the higher the brand value and the greater the possible benefits. Obviously, deepening the consumer or customer's awareness of the company's products will help strengthen brand building and improve brand value. For enterprises, there are two directions to quickly deepen customer awareness: either let more customers know you, or let customers know you better