Last but not least the well-known motto No master has ever fallen from the sky! applies. Sure: everyone certainly wants the perfect More transparency Advantage One solution for diverse marketing areas Advantage No An uncomplicated cooperation Advantage A GDPR compliant platform When does it make sense to use the Google Marketing Platform The Google Marketing Platform in detail The former Google ??Suite and DoubleClick were merged to create the Google Marketing Platform . In this way a complete solution was created that should make the creation of advertising for your own website even more individual (and easier). The principle seems to work because.
The individual campaigns and analyzes can now be controlled and whatsapp mobile number list called up from a single source. In this context the individual product descriptions were further simplified. For example the original Google AdWords became just Google Ads . However it would also be wrong to equate the Google of campaign options. The end product can do more. It offers versatile possibilities in the field of analysis advertising and overviews. Several modules come together in it and thus form the complete solution already mentioned above. Among others the following tools have become part of the platform: Display & Video (on the basis of this module it is possible to create and manage advertising campaigns using specific audience data.
Search Ads (The campaigns created can be managed in detail via Search Ads . A direct comparison with Google Ads shows that this tool is even more comprehensive). Analytics (Analytics can in a way be described as an expansion of classic Google Analytics . This is a practical alternative to the basic version especially when the requirements of the users are particularly high. Above all the expansion of the analysis options and the various interfaces with other tools ensure that many choose Analytics over time). Data Studio (In the Data Studio everything revolves around the analysis of data. This is displayed on the basis of a clear representation.