Even if someone clicks on your article, the likelihood of them taking it entirely is very slim. The Internet has changed many of our habits. But one thing that hasn't changed (for almost 20 years) is the way we consume content online. Most of us still skim and rarely read a full article. Many publishers have now started to focus on “attention metrics” alongside more traditional metrics like pageviews. Medium's Ev Williams explains his stance on significant figures: We pay more attention to time spent reading than to visitor numbers at Medium because, in a world of infinite content - where there are a million shiny attention-grabbing objects at your fingertips and notifications that are constantly happening - it's significant when someone is actually spending time.
Advertising Continue reading below Maybe we need to stop focusing on how we can increase the number of views of our content and image masking service instead focus on how we can make every reader care about what we let's say. I would say that you don't build a successful blog by racking up a lot of pageviews. On the contrary, you create a successful blog by creating something of value. The only way for content to drive results for any business is to provide value to someone else. It's not necessarily about the number of people you reach; it's how much you connect with . Because when people connect with us, they remember us, come back for more, trust what we have to say, and may eventually buy from us. When you create great content, you don't have to live or die by your analytics.
Maybe we should let go of our desire to write for everyone in order to skyrocket our pageviews, and instead focus on sharing what's unusual, valuable, and unique? How to measure the value of your content 3 underused stats to tell you how valuable your content is Value is quite subjective and can be difficult to measure. In this section, I'd like to share a few ways we're starting to measure the value of our content here at Buffer. 1. Run an NPS survey A Net Promoter Score (NPS) is commonly used to measure loyalty between a brand and a consumer. It can also be a great way to measure the value your blog provides to readers. You calculate NPS by asking a simple question: how likely are you to recommend our blog to a friend or colleague? (Using a scale of 0 to 10 to answer.).