The online music industry war has been going on for many years. After the acquisition of QianqianjingTing and other platforms and the shutdown of Xiami Music, the two-strong pattern of Tencent Music and NetEase Cloud Music has finally formed.
Although the market share has already ranked second, compared with Tencent Music, the first-ranked profit platform, NetEase Cloud Music is far behind in terms of copyright and other infrastructure construction or the construction of business models; for example, Tencent Music has been established very early. Music payment and social country email list entertainment business models including K-song and live broadcast, but NetEase Cloud did not launch related functions until the end of 2018, and it also significantly lags behind Tencent Music in the number of copyrights, which leads to NetEase Cloud’s membership services based on music copyrights Neither the business nor the entertainment social business with extensive commercial space has met NetEase Cloud's expectations.
Through the latest market reports and data performance, understand the current situation and market situation of the online music industry, analyze the current market position, UI design, functional experience, value-added services and user reviews of NetEase Cloud Music, and compare with related competing products. It found the bright spots and shortcomings of NetEase Cloud Music, and finally made a summary and put forward personal opinions on its future software optimization.
3. Development Status of China's Music Industry
The 47th China Internet Development Statistical Report pointed out that as of December 2020, the number of online music users in my country reached 658 million, an increase of 23.11 million compared with March 2020, accounting for 66.6% of the total Internet users; the number of mobile online music users reached 6.57 billion, an increase of 23.79 million from March 2020, accounting for 66.6% of mobile Internet users.
In 2020, my country's online music market will gradually enter the stage of stock competition, users will gradually develop the habit of paying for content, copyright payment income will become an important source of income for online music platforms, and original support has become the focus of the platform's "new order" of content construction.